The year was 1910. John Blair, a law student at the University of Pennsylvania, was approached by a fellow student who had recently inherited a raincoat factory. Easter vacation and a train ride home to Warren was all the time John needed to make his decision. John Blair only able to sell one black raincoat to an undertaker, but he wasn't about to give up. He decided the best way to reach the new market he had just created in his own mind - the market of undertakers...
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