QVC launches mobile app with shoppable video, unveils new logo

QVC introduced Q Anytime​, a new shopping app with an "ever-changing" shoppable video content feed, and unveiled a new visual identity and logo, according to a company press release. Q Anytime, currently available as an iPhone app, is intended to complement the company's flagship app with a feed of shoppable videos, presented on demand in five to eight-minute segments. Customers can tap on a video to buy a product or get more details...
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