How DTC brands see the purpose of stores

The days of pure-play retail are in the rearview mirror for digitally native brands. Over the next five years, the burgeoning cohort of direct-to-consumer companies could open up to 850 stores. But don't expect them to serve the same purpose as, say, a Macy's, Target or Walmart. For companies like Casper, MM.LaFleur and Indochino, stores are just one piece of a much larger picture, and oftentimes an educational tool...
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