Rural retailer Tractor Supply eliminates DEI roles, Pride support and carbon emissions goals

Tractor Supply announced it will eliminate DEI roles, withdraw carbon emissions goals and walk back support for LGBTQ communities. Tractor Supply caters to a mainly rural customer with home improvement equipment, livestock and agricultural supplies. The changes come amid a growing wave of anti-DEI sentiment in the wake of a U.S. Supreme Court decision in 2023 to strike down affirmative action in colleges.