Lowe’s bets on kids, creators and Gen Z as Americans delay homebuying

Lowe’s is trying to reach younger shoppers as a way to drive more store and website visits and deeper loyalty. This month, the home improvement retailer relaunched its Kids Club program and began handing out lollipops as a way to draw young parents, but it’s also trying to reel in Gen Z and younger millennials with a wider array of merchandise and the help of influencers.
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