• Gabrielle Fonrouge
• 12 Mar, 2026

Fabletics is launching its first denim collection, signaling the red hot athleisure market is starting to slow down. The athletic wear company, which earned more than $1 billion in revenue last year, said denim is on an upswing and consumers are dressing up again, but looking for comfier options. “We’ve had over a million of our customers tell us that if Fabletics offered denim, they’d be highly interested in it, and that’s really what got us started,”
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