Olaplex stock has plunged since its IPO. Here’s how the hair care brand is trying to turn itself around

Olaplex, a prestige hair care brand, has seen its sales and stock price plummet after a lawsuit in 2023 alleged the company’s products cause hair loss and hair damage. Although the case was dismissed, the brand’s reputation suffered, and since its IPO in 2021, the company has lost nearly 95% of its value. Now, it’s trying to turn around its business and regain its market share and brand loyalty.
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