Walmart brings Sparky to ChatGPT as OpenAI rethinks Instant Checkout

OpenAI is pivoting away from handling purchases after its initial efforts failed to provide enough flexibility. Walmart debuted an in-platform app experience in OpenAI’s ChatGPT backed by its commerce agent Sparky, according to information from OpenAI and Walmart. The experience supports the full shopping journey, taking users from discovery in ChatGPT to a Walmart environment supporting account linking, loyalty and payment.
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