Gap says it will launch checkout within Google’s Gemini, in an AI first from a major fashion company

Shoppers will soon be able to buy products from Gap’s house of brands directly within Google’s Gemini, making Gap the first major fashion company to offer instant checkout within the AI platform. Gap’s partnership with Gemini and its gains in customer-facing AI tools give it a competitive edge at a time when winning in specialty retail is harder than ever.
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