OpenAI Names the Infrastructure Standard for Agentic Commerce

OpenAI this week launched what it is calling the Agentic Commerce Protocol (ACP), framing it as the open infrastructure standard for AI-native commerce in ChatGPT. The announcement came alongside a significant upgrade to ChatGPT’s shopping experience, offering users richer, more visual product discovery, side-by-side product comparisons, image-based search, and conversational refinement of results.
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