Why more companies are fighting over consumers’ beauty, health and wellness spending

As consumers prioritize holistic retail purchases, beauty, health and wellness are increasingly becoming one category and one consumer budget. The delineation of those categories is becoming less defined, and retailers that can capitalize on this trend will win out, according to experts. Walmart told CNBC it’s seeing more “blurring of the lines” and is focused on having the right product assortments and offering entry-level price points and premium brands.
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