The power and the money
Modern retail is being influenced as much by younger, tech-savvy ‘millennials’, who increasingly shop online and on their mobiles, as by older baby-boomers (over 60s) who wield greater spending power and still prefer to shop in stores. Both groups are equally important to retailers in a world where consumers increasingly shop on their own terms. Oracle Retail's 2016 consumer research study 'The Power And The Money' took a closer look a how these different age groups are approaching shopping in t
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