POINT OF SALE: INNOVATION ASSET OR LIABILITY?

When I wrote this paper a few months back, the retailer market hadn’t been hit by the current circumstances that, for many, have brought in-store buying habits to a standstill. But at some point, we will return to normality, and buying habits will resume. That’s why it’s important to address the future impact of digital on Retail, today. And that is the purpose of this paper.
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